Maximize Your Google My Business Listing
Google My Business is designed primarily for local businesses, though there's a box to check if you service customers offsite. It's a free service that offers q [...]
Conversion Rate Optimization (CRO): Let’s Talk About it!
As active as I am in ecommerce, I hear the same questions repeatedly asked by those new to online store ownership or those whose sales used to be great but are [...]
Anatomy of a Great Social Contest
How to host a great social contest A social media contest can be a lot of fun but if poorly planned, you may find you see little in the way of traction from it. [...]
What You Should Know About SEO 2017
Ignore this advice regarding SEO 2017 at your own peril! Search engine optimization is always evolving but 2017 is unique in that some changes are more drastic [...]
27 UX and Conversion Optimization Tools You Should Be Using
When we design websites we build using "best practices" based on more than 16 years experience of with user experience (UX) and sales optimization. Still, every [...]
Varidesk Review – Why I Hate It
I rarely write product reviews anyplace other than Amazon, but I wrote this Varidesk review because they are heavily advertised and I'm worried others may be su [...]
Amazon Brand Gating – Good or Bad for You?
This week delivered a huge surprise to many marketplace sellers. Those trying to list new products to their Amazon stores found they were restricted and prevent [...]
Mobile Strategy: If You Don’t Have One Yet, What Are You Waiting For?
ComScore’s latest report indicates that smartphone ownership now represents nearly 80% of the cell phone market here in the United States. It is expected to ris [...]
Your Web Design Must Match Your Objective
“Why can’t our site be prettier?” This is how the conversation with my graphic designer began. I had introduced him to Crayon.co a half hour earlier. Crayon is [...]
Email 101 Fail – How to Fail at Email Marketing
It’s amazing to me how many large companies fail on fairly basic marketing campaigns. This one, by Macallan Whiskey, is a great example of how to fail at email [...]
