Maximize Your Google My Business Listing

By |August 3rd, 2017|

Google My Business is designed primarily for local businesses, though there's a box to check if you service customers offsite. It's a free service that offers q [...]

Conversion Rate Optimization (CRO): Let’s Talk About it!

By |July 21st, 2017|

As active as I am in ecommerce, I hear the same questions repeatedly asked by those new to online store ownership or those whose sales used to be great but are [...]

Anatomy of a Great Social Contest

By |February 19th, 2017|

How to host a great social contest A social media contest can be a lot of fun but if poorly planned, you may find you see little in the way of traction from it. [...]

What You Should Know About SEO 2017

By |January 4th, 2017|

Ignore this advice regarding SEO 2017 at your own peril! Search engine optimization is always evolving but 2017 is unique in that some changes are more drastic [...]

27 UX and Conversion Optimization Tools You Should Be Using

By |December 19th, 2016|

When we design websites we build using "best practices" based on more than 16 years experience of with user experience (UX) and sales optimization. Still, every [...]

Varidesk Review – Why I Hate It

By |November 14th, 2016|

I rarely write product reviews anyplace other than Amazon, but I wrote this Varidesk review because they are heavily advertised and I'm worried others may be su [...]

Amazon Brand Gating – Good or Bad for You?

By |September 23rd, 2016|

This week delivered a huge surprise to many marketplace sellers. Those trying to list new products to their Amazon stores found they were restricted and prevent [...]

Mobile Strategy: If You Don’t Have One Yet, What Are You Waiting For?

By |September 7th, 2016|

ComScore’s latest report indicates that smartphone ownership now represents nearly 80% of the cell phone market here in the United States. It is expected to ris [...]

Your Web Design Must Match Your Objective

By |August 30th, 2016|

“Why can’t our site be prettier?” This is how the conversation with my graphic designer began. I had introduced him to Crayon.co a half hour earlier. Crayon is [...]

Email 101 Fail – How to Fail at Email Marketing

By |August 4th, 2016|

It’s amazing to me how many large companies fail on fairly basic marketing campaigns. This one, by Macallan Whiskey, is a great example of how to fail at email [...]