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  • Trump withdraws US from Postal Treaty that lets China ship for 1/3 US shippers

Breaking News: China’s Sweetheart Deal for Super Low Shipping Rates is Going Bye-Bye

By Lori Appleman|October 17th, 2018|

How great is this news? Trump is preparing to withdraw from the 144-year old postal treaty that allows Chinese merchants to ship to the United States for far le [...]

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  • Shopify can't make you rich

Shopify Isn’t Going to Make you Rich

By Lori Appleman|July 26th, 2018|

As someone who lives and breathes e-commerce, I spend a ton of time in related Facebook groups, on Reddit, and Quora reading questions and answers regarding how [...]

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  • Page Load Speed & SEO for E-Commerce

How Important is Page Load Speed to My Store’s SEO?

By Lori Appleman|July 18th, 2018|

The word has been out for some time, but over the last year the discussion of how important is page load speed to your store's SEO has come to the forefront of [...]

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  • Top tips for SEO for ecommerce

Top SEO Tips for Online Stores

By Lori Appleman|May 9th, 2018|

As most of the articles I've written on the subject suggest, SEO, formally known as search engine optimization, consists of many factors all of which can impact [...]

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What the GDPR Means to Online Stores?

By Lori Appleman|May 5th, 2018|

Effective May 25, 2018, all stores that conduct business in Europe must comply with a new privacy and data protection law. The new law is known as the General D [...]

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Effective Shipping Management for Your Online Store

By Lori Appleman|March 20th, 2018|

Managing your shipping processes well is critical to the happiness of your customers and ultimately your profit and growth. Most shopping carts offer at least b [...]

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Google Analytics Campaign Tracking – Creating URLS to Track in Google

By Lori Appleman|February 13th, 2018|

Google Analytics is an amazingly useful tool, even more so when you consider that it is free. It is incredibly powerful and provides almost all the information [...]

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  • Organic Reach for your Facebook page is dead

Facebook Dropped the Bomb: Is This the Death of Organic Reach for Facebook Pages?

By Lori Appleman|January 12th, 2018|

Facebook used to be a terrific resource for businesses to share content and stay in touch with customers. Over the past few years, most pages have seen their or [...]

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What is SEO? How to Do SEO for Ecommerce

By Lori Appleman|January 3rd, 2018|

Search engine optimization (SEO) is an important part of marketing online, and done well, it can greatly increase your traffic of interested people. SEO is a mu [...]

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  • How to increase your store sales with a good return policy

How to Increase Sales with a Good Return Policy

By Lori Appleman|December 21st, 2017|

Updated May 2019 In my humble opinion, store owners, especially new ones, worry far too much about their return policies. Yes, returns cost you money. So does y [...]

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