Before You Choose, or Design, a New Template for Your Online Store
It's time to refresh the look and feel of your current website. Or perhaps you're building your very first online store. Either way, you want it to look great. [...]
Breaking News: China’s Sweetheart Deal for Super Low Shipping Rates is Going Bye-Bye
How great is this news? Trump is preparing to withdraw from the 144-year old postal treaty that allows Chinese merchants to ship to the United States for far le [...]
Shopify Isn’t Going to Make you Rich
As someone who lives and breathes e-commerce, I spend a ton of time in related Facebook groups, on Reddit, and Quora reading questions and answers regarding how [...]
How Important is Page Load Speed to My Store’s SEO?
The word has been out for some time, but over the last year the discussion of how important is page load speed to your store's SEO has come to the forefront of [...]
Top SEO Tips for Online Stores
As most of the articles I've written on the subject suggest, SEO, formally known as search engine optimization, consists of many factors all of which can impact [...]
What the GDPR Means to Online Stores?
Effective May 25, 2018, all stores that conduct business in Europe must comply with a new privacy and data protection law. The new law is known as the General D [...]
Effective Shipping Management for Your Online Store
Managing your shipping processes well is critical to the happiness of your customers and ultimately your profit and growth. Most shopping carts offer at least b [...]
Google Analytics Campaign Tracking – Creating URLS to Track in Google
Google Analytics is an amazingly useful tool, even more so when you consider that it is free. It is incredibly powerful and provides almost all the information [...]
Facebook Dropped the Bomb: Is This the Death of Organic Reach for Facebook Pages?
Facebook used to be a terrific resource for businesses to share content and stay in touch with customers. Over the past few years, most pages have seen their or [...]
How to Increase Sales with a Good Return Policy
Updated May 2019 In my humble opinion, store owners, especially new ones, worry far too much about their return policies. Yes, returns cost you money. So does y [...]
