Build it and they will come.
This mantra is alive and well in the world of ecommerce. New sites pop up every day that compete directly with what you offer.
But the mantra is a lie!
- You can build it and no one will come UNLESS you market it. Can you do this profitably? We can
- You can build it and leak money out of your value chain. Can you spot and fill the holes? We can
- You can build it and people come but don’t buy. Do you know why not? We can fix this