When we design websites we build using “best practices” based on more than 16 years experience of with user experience (UX) and sales optimization. Still, every site has its own audience and there are often tweaks you can do that improve your conversion rates. One of my favorite sites for conversion rate optimization (CRO) ideas is Conversion-Rate-Experts.com. So when I got today’s email I definitely opened it. How could I resist this title – “Tools for UX and CRO: The Ultimate Guide for 2017?” This article recommends their favorite 27 UX and Conversion Optimization Tools. Even with a tight budget, some of these tools should be in your arsenal.
What is CRO and Why Do I Need to Do It?
Conversion rate optimization (CRO) is a process where you test variables to see what it takes to get more people to make a purchase. This can be as simple as testing different CTA (call to action) buttons or different colors. The “why” is quite simple as well – if you’re going to make an effort and spend money to drive visitors to your site to buy, you want to maximize the sales you acquire from those efforts. If your current design converts 2% of your website visitors, wouldn’t a tweak that improved that conversion rate (CR) to 2.2% be valuable?
Look at it this way. If your site is currently generating $50,000 per month in sales, that .2% CR improvement equates to an extra $5000 per month in sales. Is this worth your time and effort?
Here’s their fabulous infographic featuring 27 Conversion Optimization Tools
Enlarge this image by clicking on it:
Source: Tools for UX and CRO: The Ultimate Guide for 2017.
Yes, every merchant can implement CRO
As you can see, some of these tools don’t cost you any money and are available to use even for the smallest merchant. Be sure to click through the infographic to their website and sign up for their email list. It’s really pretty rare when I recommend someone else’s content. Trust me when I say this site is worth joining. This infographic is part of a series of articles they are doing on CRO. As a marketer, conversion rate optimization is part of my plan and it should be part of yours.